Date
January 01, 2026
Most Indian universities believe their conversion problem is a marketing issue. It isn’t.
The real issue begins after the lead is captured. Typical institutional setups include a marketing CRM for enquiries, spreadsheets for counselor tracking, email threads for document follow-ups, a separate application processing system, and a disconnected fee payment gateway.
When these systems don’t talk to each other, counselors lose visibility, follow-ups become inconsistent, and qualified leads quietly drop off. Conversion leakage is rarely visible in reports — but it is deeply felt in intake numbers.
According to a 2023 higher education enrollment study by EducationData.org, nearly 30–40% of prospective students abandon the admission process due to delayed communication or unclear next steps.
Source: https://educationdata.org/college-enrollment-statistics
For Indian institutions handling thousands of applications per intake, even a 5% operational drop translates into crores in lost tuition revenue. The problem is not lack of demand. It is lack of orchestration.
CRM + Application Tool + ERP + Payment Gateway deployed separately create data duplication, reconciliation delays, reporting inconsistencies, and manual coordination between departments.
Leadership sees static reports instead of real-time lifecycle intelligence.
Ken42 functions as a unified institutional operating system integrating Lead Management, Admission Engine, Document Governance, Entrance Exam Management, Evaluation, and Student Finance inside one architecture.
A lead converts into an applicant profile automatically. Offer issuance connects to fee generation. Payment confirmation updates enrollment instantly. Seat allocation syncs with academic modules in real time.
This eliminates departmental friction and directly improves conversion rates.
Explore more at: https://ken42.com
