Marketing Automation

Automates enrichment, drip communication, and routing so prospects receive timely, relevant updates without manual effort. Connects communication and tracking to dashboards and histories for complete visibility.

Automated Lead
Enrichment

Automatically updates lead records with enrichment to keep data complete and current.

Automated Email Drip
Campaigns

Allows teams to schedule personalized sequences with templates and open or click tracking to nurture at scale.

Journey
Setup

Enables behavior‑triggered steps across channels to guide prospects from enquiry to application.

WhatsApp
Campaigns

Supports WhatsApp outreach as part of lead communication with history and follow‑ups tracked.

Feedback
Management

Configures questionnaires, schedules cycles, and analyzes responses with dashboards and exports.

Case
Management

Logs, routes, and resolves enquiries with defined stages, status tracking, documentation, and notifications.

Support and
Services

Raises and manages service requests with inquiry forms, routing to the right POC, TATs, and email or in‑app notifications.

Reports &
Analytics

Provides dashboards and exportable reports, including predictive analytics where available.

Automated Lead
Enrichment

Automatically updates lead records with enrichment to keep data complete and current.

Automated Email Drip
Campaigns

Allows teams to schedule personalized sequences with templates and open or click tracking to nurture at scale.

Journey
Setup

Enables behavior‑triggered steps across channels to guide prospects from enquiry to application.

WhatsApp
Campaigns

Supports WhatsApp outreach as part of lead communication with history and follow‑ups tracked.

Feedback
Management

Configures questionnaires, schedules cycles, and analyzes responses with dashboards and exports.

Case
Management

Logs, routes, and resolves enquiries with defined stages, status tracking, documentation, and notifications.

Support and
Services

Raises and manages service requests with inquiry forms, routing to the right POC, TATs, and email or in‑app notifications.

Reports &
Analytics

Provides dashboards and exportable reports, including predictive analytics where available.

Lead & Enquiry Management

Centralizes enquiries from every source with deduplication, validation, and smart assignment. Adds scoring, routing, communication history, and predictive analytics for faster conversion.

Lead Scoring
System

Scores and prioritizes leads using behavioral, demographic, and predictive models with real‑time updates.

Lead Nurturing
Workflow

Runs drip campaigns and personalized content across channels to keep prospects engaged until ready to apply.

Intelligent Lead
Routing

Assigns enquiries automatically across teams and territories with reminders and templates for follow‑up.

Predictive
Analytics

Surfaces trends and forecasts in admissions dashboards to inform conversion strategy.

KAI
(AI voicebot)

Answers enquiries over voice and chat and escalates to teams when needed, helping resolve most queries quickly.

Feedback
Management

Configures questionnaires, schedules cycles, and analyzes responses with dashboards and exports.

Case
Management

Logs, routes, and resolves enquiries with defined stages, status tracking, documentation, and notifications.

Support &
Services

Raises and manages service requests with inquiry forms, routing to the right POC, TATs, and email or in‑app notifications.

Reports &
Analytics

Provides dashboards and exportable reports, including predictive analytics where available.

Lead Scoring
System

Scores and prioritizes leads using behavioral, demographic, and predictive models with real‑time updates.

Lead Nurturing
Workflow

Runs drip campaigns and personalized content across channels to keep prospects engaged until ready to apply.

Intelligent Lead
Routing

Assigns enquiries automatically across teams and territories with reminders and templates for follow‑up.

Predictive
Analytics

Surfaces trends and forecasts in admissions dashboards to inform conversion strategy.

KAI
(AI voicebot)

Answers enquiries over voice and chat and escalates to teams when needed, helping resolve most queries quickly.

Feedback
Management

Configures questionnaires, schedules cycles, and analyzes responses with dashboards and exports.

Case
Management

Logs, routes, and resolves enquiries with defined stages, status tracking, documentation, and notifications.

Support &
Services

Raises and manages service requests with inquiry forms, routing to the right POC, TATs, and email or in‑app notifications.

Reports &
Analytics

Provides dashboards and exportable reports, including predictive analytics where available.

Application & Evaluation

Collects complete applications with dynamic forms, assignments, and status tracking. Supports structured interviews and automated exam scoring to evaluate and shortlist with clarity.

Interviews

Plans slots, manages panels, and captures structured feedback and scores with reminders and video integrations.

Open day / Campus
Tours

Promotes and manages registrations with confirmations, reminders, and post‑event reporting.

Automated Score Calculation
Based on Defined Criteria

Calculates results automatically for objective items and aggregates totals per defined weightages.

Form
filling

Provides program‑specific forms with validations, save and resume, and unique application numbers for error‑free submissions.

Auto‑Reject or Advance Based
on Evaluation Scores

Uses rejection rules and conditional workflows to auto‑reject or advance with reasons and notifications.

Document
Verification

Collects, tracks, approves, or rejects documents with real‑time status and role‑based access.

Feedback
Management

Configures questionnaires, schedules cycles, and analyzes responses with dashboards and exports.

Case
Management

Logs, routes, and resolves enquiries with defined stages, status tracking, documentation, and notifications.

Support and
Services

Raises and manages service requests with inquiry forms, routing to the right POC, TATs, and email or in‑app notifications.

Reports &
Analytics

Provides dashboards and exportable reports, including predictive analytics where available.

Interviews

Plans slots, manages panels, and captures structured feedback and scores with reminders and video integrations.

Open day / Campus
Tours

Promotes and manages registrations with confirmations, reminders, and post‑event reporting.

Automated Score Calculation
Based on Defined Criteria

Calculates results automatically for objective items and aggregates totals per defined weightages.

Form
filling

Provides program‑specific forms with validations, save and resume, and unique application numbers for error‑free submissions.

Auto‑Reject or Advance Based
on Evaluation Scores

Uses rejection rules and conditional workflows to auto‑reject or advance with reasons and notifications.

Document
Verification

Collects, tracks, approves, or rejects documents with real‑time status and role‑based access.

Feedback
Management

Configures questionnaires, schedules cycles, and analyzes responses with dashboards and exports.

Case
Management

Logs, routes, and resolves enquiries with defined stages, status tracking, documentation, and notifications.

Support and
Services

Raises and manages service requests with inquiry forms, routing to the right POC, TATs, and email or in‑app notifications.

Reports &
Analytics

Provides dashboards and exportable reports, including predictive analytics where available.

Admissions & Scholarship

Sets up scholarship policies and eligibility and links them to fee structures for transparent awards. Enables rule‑based decisions and clear communication across admissions.

Scholarship Matrix
Setup

Defines scholarship types, covered fee heads, conditional parameters, and recurrence.

Criteria for Scholarship Eligibility
(academic scores, entrance exams, etc.)

Configures eligibility using academic scores, entrance exams, and other defined parameters.

Offer
letter

From offer setup to acceptance tracking and automated notifications, it streamlines admissions for efficiency and transparency at scale.

Define Scholarship Amounts
(fixed, percentage)

Sets fixed or percentage scholarship amounts per defined rules.

Rule Based Rejection/Conditional
Rejection/Workflow Automations

Applies rejection rules and conditional workflows with automated notifications and tracking.

Feedback
Management

Configures questionnaires, schedules cycles, and analyzes responses with dashboards and exports.

Case
Management

Logs, routes, and resolves enquiries with defined stages, status tracking, documentation, and notifications.

Support and
Services

Raises and manages service requests with inquiry forms, routing to the right POC, TATs, and email or in‑app notifications.

Reports &
Analytics

Provides dashboards and exportable reports, including predictive analytics where available.

Scholarship Matrix
Setup

Defines scholarship types, covered fee heads, conditional parameters, and recurrence.

Criteria for Scholarship Eligibility
(academic scores, entrance exams, etc.)

Configures eligibility using academic scores, entrance exams, and other defined parameters.

Offer
letter

From offer setup to acceptance tracking and automated notifications, it streamlines admissions for efficiency and transparency at scale.

Define Scholarship Amounts
(fixed, percentage)

Sets fixed or percentage scholarship amounts per defined rules.

Rule Based Rejection/Conditional
Rejection/Workflow Automations

Applies rejection rules and conditional workflows with automated notifications and tracking.

Feedback
Management

Configures questionnaires, schedules cycles, and analyzes responses with dashboards and exports.

Case
Management

Logs, routes, and resolves enquiries with defined stages, status tracking, documentation, and notifications.

Support and
Services

Raises and manages service requests with inquiry forms, routing to the right POC, TATs, and email or in‑app notifications.

Reports &
Analytics

Provides dashboards and exportable reports, including predictive analytics where available.

Student Onboarding [Orientation]

Supports enrollment with program and specialization selection and gives admins tools to track and update records. Handles bulk actions and many‑to‑many relationships for flexible intake management.

Enrollment
Interface

Provides an admin interface to view, edit, and track student enrollments.

Specialization‑wise
Enrollment

Enables specialization selection and tracking within programs.

Program and Course
Enrollment

Supports enrollment into programs and courses with clear visibility.

Many‑to‑Many
Relationships

Manages many‑to‑many mappings between students, programs, and courses.

Bulk Enrollment
Capability

Allows bulk import and updates for large cohorts.

Feedback
Management

Configures questionnaires, schedules cycles, and analyzes responses with dashboards and exports.

Case
Management

Logs, routes, and resolves enquiries with defined stages, status tracking, documentation, and notifications.

Support and
Services

Raises and manages service requests with inquiry forms, routing to the right POC, TATs, and email or in‑app notifications.

Reports &
Analytics

Provides dashboards and exportable reports, including predictive analytics where available.

Enrollment
Interface

Provides an admin interface to view, edit, and track student enrollments.

Specialization‑wise
Enrollment

Enables specialization selection and tracking within programs.

Program and Course
Enrollment

Supports enrollment into programs and courses with clear visibility.

Many‑to‑Many
Relationships

Manages many‑to‑many mappings between students, programs, and courses.

Bulk Enrollment
Capability

Allows bulk import and updates for large cohorts.

Feedback
Management

Configures questionnaires, schedules cycles, and analyzes responses with dashboards and exports.

Case
Management

Logs, routes, and resolves enquiries with defined stages, status tracking, documentation, and notifications.

Support and
Services

Raises and manages service requests with inquiry forms, routing to the right POC, TATs, and email or in‑app notifications.

Reports &
Analytics

Provides dashboards and exportable reports, including predictive analytics where available.

KAI - Hero

Supports enrollment with program and specialization selection and gives admins tools to track and update records. Handles bulk actions and many‑to‑many relationships for flexible intake management.

Enrollment
Interface

Provides an admin interface to view, edit, and track student enrollments.

Specialization‑wise
Enrollment

Enables specialization selection and tracking within programs.

Program and Course
Enrollment

Supports enrollment into programs and courses with clear visibility.

Many‑to‑Many
Relationships

Manages many‑to‑many mappings between students, programs, and courses.

Bulk Enrollment
Capability

Allows bulk import and updates for large cohorts.

Feedback
Management

Configures questionnaires, schedules cycles, and analyzes responses with dashboards and exports.

Case
Management

Logs, routes, and resolves enquiries with defined stages, status tracking, documentation, and notifications.

Support and
Services

Raises and manages service requests with inquiry forms, routing to the right POC, TATs, and email or in‑app notifications.

Reports &
Analytics

Provides dashboards and exportable reports, including predictive analytics where available.

Enrollment
Interface

Provides an admin interface to view, edit, and track student enrollments.

Specialization‑wise
Enrollment

Enables specialization selection and tracking within programs.

Program and Course
Enrollment

Supports enrollment into programs and courses with clear visibility.

Many‑to‑Many
Relationships

Manages many‑to‑many mappings between students, programs, and courses.

Bulk Enrollment
Capability

Allows bulk import and updates for large cohorts.

Feedback
Management

Configures questionnaires, schedules cycles, and analyzes responses with dashboards and exports.

Case
Management

Logs, routes, and resolves enquiries with defined stages, status tracking, documentation, and notifications.

Support and
Services

Raises and manages service requests with inquiry forms, routing to the right POC, TATs, and email or in‑app notifications.

Reports &
Analytics

Provides dashboards and exportable reports, including predictive analytics where available.

Engagement

Runs end‑to‑end event workflows from creation and approvals to registrations, reminders, and post‑event analytics. Also supports targeted content delivery to keep audiences engaged.

Events

Creates, reviews, and publishes events with listings, registrations, calendar sync, and post‑event reports.

OpenDay

Lists and manages open day events with registration confirmations and reminders.

Campus
Tours

Manages campus tour sign‑ups with event approvals, notifications, and reporting.

Personalized Content
Delivery

Delivers targeted content as part of lead engagement to keep prospects informed and active.

Feedback
Management

Configures questionnaires, schedules cycles, and analyzes responses with dashboards and exports.

Case
Management

Logs, routes, and resolves enquiries with defined stages, status tracking, documentation, and notifications.

Support and
Services

Raises and manages service requests with inquiry forms, routing to the right POC, TATs, and email or in‑app notifications.

Reports &
Analytics

Provides dashboards and exportable reports, including predictive analytics where available.

Events

Creates, reviews, and publishes events with listings, registrations, calendar sync, and post‑event reports.

OpenDay

Lists and manages open day events with registration confirmations and reminders.

Campus
Tours

Manages campus tour sign‑ups with event approvals, notifications, and reporting.

Personalized Content
Delivery

Delivers targeted content as part of lead engagement to keep prospects informed and active.

Feedback
Management

Configures questionnaires, schedules cycles, and analyzes responses with dashboards and exports.

Case
Management

Logs, routes, and resolves enquiries with defined stages, status tracking, documentation, and notifications.

Support and
Services

Raises and manages service requests with inquiry forms, routing to the right POC, TATs, and email or in‑app notifications.

Reports &
Analytics

Provides dashboards and exportable reports, including predictive analytics where available.