Marketing Automation
Stop chasing leads manually. Ken42's marketing automation layer connects enrichment, drip communication, and routing into one seamless workflow — so prospects receive the right message at the right time, and your team has complete visibility into every interaction.
Automated Lead Enrichment
Lead records update automatically with enriched data, so your team always works from a complete, current picture — not stale spreadsheets.
Automated Email Drip Campaigns
Schedule personalised sequences using templates with open and click tracking. Nurture hundreds of prospects simultaneously without losing the personal touch.
Journey Setup
Build behaviour-triggered, multi-channel journeys that guide a prospect from first enquiry all the way through to submitted application. This is what a modern enquiry management system looks like.
WhatsApp Campaigns
Reach students where they actually are. WhatsApp outreach runs alongside email with full history and follow-up tracking in one place.
Feedback Management
Configure questionnaires, schedule feedback cycles, and analyse responses with dashboards and exports.
Case Management
Log, route, and resolve enquiries with defined stages, status tracking, documentation, and automated notifications.
Support & Services
Raise and manage service requests with smart routing to the right point of contact, TAT tracking, and email or in-app notifications.
Reports & Analytics
Real-time dashboards and exportable reports — including predictive analytics — so leadership always knows where the pipeline stands.
Lead & Enquiry Management
Every missed follow-up is a missed enrolment. Ken42's enquiry management system centralises leads from every source — website, events, agents, walk-ins, social — with automatic deduplication, validation, and smart assignment. Add AI-powered scoring, predictive conversion analytics, and a built-in chatbot for education, and your team stops guessing and starts closing.
Lead Scoring System
Scores and prioritises leads using behavioural, demographic, and predictive models with real-time updates — so your counsellors focus on the prospects most likely to convert.
Lead Nurturing Workflow
Drip campaigns and personalised content run across channels, keeping prospects engaged from first touch until they're ready to apply. The kind of nurturing that used to need a team of five.
Intelligent Lead Routing
Enquiries are automatically assigned across teams and territories, with reminders and templates ensuring no lead goes cold.
Predictive Analytics
Admissions dashboards surface trends and forecasts to inform your conversion strategy — not just report on what already happened.
KAI — AI Voice & Chat
KAI is Ken42's AI-powered chatbot for education. It answers enquiries over voice and chat around the clock, qualifies leads, and escalates to human counsellors when needed — resolving most queries without any manual effort. Think of it as your always-on admissions assistant.
Feedback Management
Configure questionnaires, schedule feedback cycles, and analyse responses with dashboards and exports.
Case Management
Log, route, and resolve enquiries with defined stages, status tracking, documentation, and automated notifications.
Support & Services
Raise and manage service requests with smart routing, TAT tracking, and email or in-app notifications.
Reports & Analytics
Dashboards and exportable reports with predictive analytics built in.
Application & Evaluation
A clunky application process loses good students. Ken42's online admission software collects complete applications through dynamic, programme-specific forms — with automated shortlisting, structured interviews, and score-based evaluation — so your team moves faster and makes better decisions.
Form Filling
Programme-specific forms with validations, save-and-resume, and unique application numbers. Students complete applications in one go; your team receives clean, complete submissions.
Auto-Shortlisting
Rejection rules and conditional workflows automatically advance or filter applications — with reasons and notifications — so evaluators focus only on genuine candidates. This is admission management software doing the heavy lifting.
Document Verification
Collect, track, approve, or reject documents with real-time status and role-based access. No more chasing students over email.
Interviews & Entrance Examination
Plan slots, manage interview panels, capture structured feedback and scores, with reminders and video call integrations built in.
Open Days & Campus Tours
Promote and manage registrations with confirmations, reminders, and post-event reporting — all inside your online admission management system.
Auto-Evaluation
Objective items are scored automatically and aggregated per defined weightages. Conditional workflows advance or reject applications based on results, with full audit trails.
Feedback Management
Configure questionnaires, schedule feedback cycles, and analyse responses with dashboards and exports.
Case Management
Log, route, and resolve enquiries with defined stages, status tracking, documentation, and automated notifications.
Support & Services
Raise and manage service requests with smart routing, TAT tracking, and email or in-app notifications.
Reports & Analytics
A single interface for end-to-end campaign outcomes — real-time application and admissions status, pipeline conversion, and exportable reports.
Admissions & Scholarship
Offer letters shouldn't be a manual process. Ken42's admission management system automates the entire offer workflow — from scholarship setup and eligibility checks to personalised offer letters, acceptance tracking, and status notifications — so institutions manage admissions efficiently, transparently, and at scale.
Scholarship Matrix Setup
Define scholarship types, covered fee heads, conditional parameters, and recurrence rules — all connected directly to fee structures for transparent, consistent awards.
Scholarship Eligibility Criteria
Configure eligibility using academic scores, entrance exam results, and any other defined parameters. No manual cross-referencing.
Automated Offer Letters
Customised offer letter templates generated and delivered automatically — from drafting to email delivery to acceptance execution. Set offer limits, track acceptance and rejection, and let the system handle the communication.
Define Scholarship Amounts
Set fixed or percentage scholarship amounts per rule. Every award is traceable, consistent, and auditable.
Rule-Based Workflow Automations
Apply rejection rules and conditional workflows — with automated notifications and tracking — across every stage of the admissions and scholarship process.
Feedback Management
Configure questionnaires, schedule feedback cycles, and analyse responses with dashboards and exports.
Case Management
Log, route, and resolve enquiries with defined stages and status tracking.
Support & Services
Raise service requests with smart routing, TAT tracking, and notifications.
Reports & Analytics
Dashboards and exportable reports with predictive analytics.
Student Onboarding (Orientation)
Getting a student to say yes is only half the job. KenRoll's onboarding module makes enrolment smooth for students and effortless for your team — with automatic ID generation, specialisation selection, bulk import tools, and a complete admin view of every intake.
Enrollment Interface
Admins can view, edit, and track student enrolments in one place. Automatic student ID and official email ID generation — no manual setup required.
Specialisation-wise Enrollment
Enable specialisation selection and tracking within programmes, with clear visibility at every level.
Programme & Course Enrollment
Full visibility into programme and course enrolments across departments and campuses.
Many-to-Many Relationships
Manage complex mappings between students, programmes, and courses — including cross-listed courses and dual degrees.
Bulk Enrollment
Import and update large cohorts in one action. Useful for institutions managing high-volume intakes, including those running preschool management software alongside undergraduate and postgraduate programmes.
Feedback Management, Case Management, Support & Reports
Full support stack included — questionnaires, case routing, service requests, and analytics dashboards.
KAI — AI-Powered Inbound & Admissions Assistant
KAI is Ken42's conversational AI — a purpose-built chatbot for education that handles inbound calls, chat queries, and WhatsApp messages around the clock, 365 days a year.
What KAI Does
Answers prospective student queries 24/7 without wait times, qualifies and routes leads directly into your admissions CRM, guides applicants through the online admission management system step by step, resolves fee queries, scholarship questions, and deadline reminders, escalates seamlessly to human counsellors for complex conversations.
Available on
Voice (inbound calls) | Web Chat | WhatsApp
Impact
Universities using KAI report significant reductions in inbound call volume handled by human staff — and higher lead-to-application conversion rates, because no enquiry ever goes unanswered.
Trusted by
MAHE, UPES, KIT, and more.
Engagement
Admissions doesn't end when someone submits a form. Ken42's Engagement module keeps prospects active and interested — with events, open days, campus tours, and personalised content delivery that moves people from curious to committed.
Events
Create, review, and publish events with registration management, calendar sync, and post-event analytics.
Open Days
List and manage open day events with registration confirmations and automated reminders — a natural extension of your online admission software.
Campus Tours
Manage campus tour registrations with event approvals, notifications, and post-visit reporting.
Personalised Content Delivery
Deliver targeted content as part of lead engagement — keeping prospects informed and active between touchpoints.
Feedback Management, Case Management, Support & Reports
Full support stack included across all engagement workflows.